Reason for the project

Zorg & ict brings the healthcare sector together at Jaarbeurs Utrecht to explore the latest healthcare technology and smart ICT solutions. In a programme with keynote moments on the Tech Mainstage, a clear and visually strong stage is essential so speakers and content remain easy to follow for the audience.

Challenge

The production asked for a mainstage with an open character that matches the event and its theme. At the same time, the setup had to work in practice for the programme and on-site execution.

Approach

Ahead of the event, we aligned the theme with the client and translated it into a visual concept together with our content team. For delivery on site, we coordinated with Jaarbeurs and the event organisation, in cooperation with Audrey Wilschut (Cluster Manager Health & Education at Jaarbeurs).

Solution

• Open mainstage design concept
• Pyramid-shaped stage as the central element
• Large main LED screen with four side screens to support programme visibility
• Visual alignment with our content team to keep everything consistent

Result

A recognisable, open mainstage setup that matches the event look and supports the Tech Mainstage programme visually. The combined design and coordination approach resulted in a concept that was workable on site and aligned with the venue context.

Contact us

Want to know more about mainstage design, LED setups and content alignment for trade shows and conferences? Schedule an advisory call.