We support organisations
About us
Our story
The innovative partner in sound, vision and experience.
We are the AV partner for organisations looking for more than just technology. Whether it concerns municipalities, hotels, events or organisations in other sectors, we deliver both permanent and temporary audiovisual solutions that align with the space, the users and the organisation’s objectives.
We believe technology only truly works when users are fully supported. That is why we stand alongside our partners from the very first moment. We help bring their story to life through creative concepts and innovative end-to-end solutions. In doing so, we build sustainable relationships in which service, reliability and clear communication take centre stage.
Mission
“We inspire, connect and support organisations with creative concepts and audiovisual end-to-end solutions, enabling our clients’ objectives to come to life through sound, vision and experience.”
Vision
“By bringing together innovation, creativity and service, we set the standard in AV services with reliable, future-ready solutions and sustainable client relationships.”
Our core values
Reliable. Professional.
We build together
Sustainable. Collaborative.
Connecting.
We make an impact
Innovative. Inspiring.
Future-focused.
How we work
At Heuvelman, we see technology as more than equipment alone. It should genuinely support organisations, remove complexity and help people work more effectively. That is why we design audiovisual solutions where usability and experience are just as important as the technology itself.
We work with organisations to design, realise and maintain both permanent and temporary end-to-end audiovisual solutions. From events and live productions to council chambers, boardrooms and auditoria, we deliver reliable, well-integrated AV installations that are intuitive to use and technically robust. Always with the flexibility to support creativity and innovation when it matters.
Our way of working is practical and service-driven. We stay closely involved from the first idea through to long-term management and support. This allows our clients to focus on their message and their audience, knowing the technology is in safe hands. By combining technical expertise with creativity, experience and personal service, we create AV solutions that perform reliably and add real value in day-to-day use.
As an AV partner, we look beyond today’s requirements. We think ahead, remain involved and ensure that spaces and productions continue to perform as intended. That is why organisations across a wide range of sectors have trusted Heuvelman for over 55 years as their innovation partner in sound, vision and experience.
History
The rich history of Heuvelman
Heuvelman was founded in 1968 by Dick Heuvelman. His enthusiasm and focus on innovation formed the foundation of our company. Over more than 55 years, we have grown into a trusted and leading name within the audiovisual industry. Below, we highlight the key milestones that have shaped our history.
1944
During World War II, Dick Heuvelman is active with Radio Oranje, the radio station broadcasting to the Netherlands. During this period, he discovers his passion for technology. In 1944, he decides to start his own audio equipment business from a garage on Lange Rozendaal in Utrecht.
1968
On 1 March of this year, Dick Heuvelman officially founds 'Heuvelman Geluidstechniek B.V.'. At major events, Heuvelman provides the sound reinforcement. Technical control rooms at this time consist of a grey Kip Caravan and an old Bedford vehicle.
1980
On 30 April, Princess Beatrix is crowned Queen of the Netherlands on Dam Square in Amsterdam. To ensure the historic moment is clearly audible for all attendees, Heuvelman is responsible for providing the sound reinforcement.
1982
In collaboration with the American company General Electric, Heuvelman develops the very first HD projector: the Triple Light Valve. Only three units are produced worldwide, two of which are deployed by Heuvelman during productions.
1986
Heuvelman receives an increasing number of requests for camera work and therefore invests in professional camera systems. The component video camera vehicle acquired during this period is the first of its kind in Europe and exceptional for its time.
1993
Heuvelman celebrates its 25th anniversary. Video is becoming increasingly important within the audiovisual industry, and Heuvelman embraces this development by adding video as a dedicated specialism within its services.
1993
Heuvelman establishes a new Sales department. This enables the company to provide businesses, municipalities, educational institutions, hotels and other sectors with permanent AV solutions. To reflect this broader scope, the company name changes to Heuvelman Sound & Vision B.V.
1997
Phixa from The Hague is acquired this year, expanding Heuvelman’s service coverage in the region. Like Heuvelman at the time, Phixa is an audiovisual supplier with a strong focus on conference venues and hotels in The Hague.
2004
Heuvelman becomes fully independent and continues to develop. Hans Bolland, originally brought in by the NOB to prepare Heuvelman for a sale, takes over the company together with his brother, Peter Bolland. They acquire the shares from the NOB, which had been a shareholder since 1990.
2006
The Content Design department is launched. This further expands Heuvelman’s services, allowing the company to better meet the growing demand for content alongside technology.
2007
The Service and Maintenance department is established, enabling Heuvelman to offer service contracts to clients with permanent AV installations.
2014
Hans Bolland sells his shares to deputy director Marco Smakman. Marco, who started at Heuvelman as an intern, now leads the organisation together with Peter Bolland.
2017
Heuvelman relocates to a new headquarters in IJsselstein, driven by continued growth in AV rental and sales. A distinctive feature of the new location is the Experience Room of over 450 m², where partners can explore the latest technologies and concepts.
2017
This year brings significant change within the organisation. Alongside the new headquarters, Heuvelman also introduces a new corporate identity and logo, creating a fresh and modern look.
2018
Heuvelman celebrates its 50th anniversary. The milestone is marked with a major celebration attended by colleagues and partners.
2020
The coronavirus pandemic hits the Netherlands, bringing daily life to a standstill. Events are cancelled and the impact on Heuvelman is substantial. The organisation responds with flexibility and innovation, focusing more strongly on livestreaming, hybrid meetings and remote services.
2022
Coronavirus measures are lifted and large-scale events resume. Heuvelman benefits from this recovery and, for the first time in its history, records a profit of over €1 million.
2024
Heuvelman increasingly focuses on quality and sustainability. In addition to ISO 9001 (quality) and ISO 14001 (environment), Heuvelman becomes the first AV company to obtain ISO 27001 certification for information security, covering both sales and rental activities.
2025
Heuvelman once again becomes a family business. The shares are now held by Peter, Ron, Julia and her brothers Thijn and Menno. Ron and Julia, alongside Peter, are actively involved in the company.
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Heuvelman Experience Room
Heuvelman warmly invites you to visit our inspiring Experience Room. Here, we proudly bring the "Heuvelman feeling" to life and share over 50 years of experience and innovation in image and sound.
Guided by one of our enthusiastic staff members, we will take you on a journey of discovery through the innovative world of audiovisual experiences at Heuvelman. The Experience Room features different "spaces" that offer an inspiring glimpse into our services.
Quality
Heuvelman continuously strives for optimal quality in its services. Our constant pursuit of excellence has earned us a rating of 8.8 from our partners. Every day, we are ready with a team of professionals to contribute to the success of our partners and enhance communication.
We are a member of the Association of System Integrators (VSI), the trade association for audiovisual installation companies in the Netherlands. Members of VSI meet essential standards in terms of expertise, experience, independence, and continuity. We hold various certifications, including VCA, ISO9001 for quality management systems, ISO27001 for information security, and ISO14001 for CSR objectives. Additionally, all of our colleagues have a certificate of good conduct (VOG).
MVO
Heuvelman sees Corporate Social Responsibility as an essential part of its business operations.
Sustainable development at Heuvelman
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Over 750 solar panels installed on the roof of our company building.
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Use of energy-efficient LED lighting throughout our facilities.
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Enabling our staff to work from home, contributing to a flexible and eco-friendly work environment.
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Expanding and replacing our fleet with electric vehicles, reducing our carbon footprint.
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Providing training sessions to our staff, fostering growth in knowledge and skills.
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Actively recycling equipment by donating usable AV equipment to charitable organizations.