Hologram

Interactive and immersive

A hologram can be used as an interactive element within a presentation or event. The experience comes from the “spatial” effect and the way visitors encounter and engage with the hologram, which often increases attention and engagement.

Flexible for different venues and scales

Holograms can be deployed in a wide range of settings; from smaller presentations to large-scale events. The shape, size and set-up are aligned with the desired effect and the venue.

Innovative and impactful for product launches and presentations

For product launches, presentations and events, a hologram can help deliver information and storytelling in a distinctive way. The “wow factor” is strongest when content and the overall setting are well aligned.

Permanent applications beyond events

In addition to temporary use at events, holograms are also used in more permanent environments where information needs to be presented in a striking, consistent way. Think reception and public areas, showrooms, experience centres, or environments where explanations and guidance need to be available repeatedly. In those situations, the focus is less on “show” and more on recognisability, availability and predictable information delivery.

How does it work?

Although a hologram appears tangible, it is in fact a flat image. When viewed from different angles, it creates the illusion of a spatial 3D image. The result is only visible from the right position, which is why experience and expertise are needed to create a convincing illusion.

Creating a hologram is technically complex. A laser is directed at a cloth or mirror; part of the beam is reflected to a lens, which refracts the light and projects it onto a photographic plate. The other part of the laser passes through and is processed in the same way. The time differences of the laser waves on the plate form the hologram, which our brains interpret as a three-dimensional image.

What can it be used for?

Holograms offer many creative possibilities. They are particularly suitable when an object or person cannot be physically present. With AI holograms, visitors can interactively communicate with a virtual person who answers questions, provides explanations or shows animations. Holograms can be projected at different sizes, depending on the desired effect.

Control over content and interaction

For interactive (AI) holograms, many organisations need information to remain predictable and manageable. In practice, this is often achieved by defining clear boundaries: which topics can or cannot be addressed, which responses are available, and which content can be managed and programmed. This keeps the experience consistent and aligns the hologram with the intended communication. For example, when the goal is to provide information on one defined topic rather than enable an open conversation about anything.

Key considerations for selection and set-up

For a deployment that runs smoothly in practice, these high-level principles help:

• Purpose and moment in the programme: product introduction, keynote, reception or ongoing activation
• Viewing position and set-up: the effect is position-dependent, so sightlines and audience routing are decisive
• Content format: animations, explanations, interaction (AI) and brand consistency
• Technical integration: alignment with visuals, lighting, audio and show direction for timing and impact

Why Heuvelman

The difference lies in end-to-end delivery around experience and production: hologram applications are implemented as part of a complete audiovisual approach, with attention to planning, execution and support from start to finish. The page also highlights key points such as innovative custom solutions, flexible delivery, and ISO 27001 certification for rental and sales projects.

Advice on hologram solutions

A hologram delivers the best results when content, set-up and show direction are designed as one integrated whole. We advise on an approach that fits the objective, the venue and the desired impact.

Get in touch to schedule an advisory conversation about hologram solutions.