DS One vs traditional pavement sign

A traditional sidewalk sign is cheap and quick to place, but limited: one message, manual work, and low flexibility. DS One is a digital alternative that adds value when you update often, run multiple campaigns, or manage multiple locations.

Speed and flexibility

• Traditional: changes require printing and manual replacement
• DS One: content can be switched centrally and faster, without physical swap rounds

Impact and attention

• Traditional: static, limited variation
• DS One: double-sided digital display with high brightness for outdoor visibility

Management and scalability

• Traditional: hard to keep consistent across sites
• DS One: designed for central campaign management and running multiple campaigns

When digital makes sense

Digital becomes attractive if you:

• update campaigns frequently
• run daily or seasonal promotions
• show partner or sponsor messaging
• want one workflow across multiple stores

Things to consider

• Use fixed templates to keep updates fast
• Plan placement and viewing time
• Define publishing and approval roles

Advice

Not sure what fits best: traditional, digital, or a mix? Contact us and we’ll advise based on location, goals, and management needs.