Content creation

Everything in one visual identity

Content creation brings visual consistency across all parts of a production. By developing presentations, on-screen content, videos and graphic elements in one recognisable style, a coherent whole is created that strengthens the message.

Examples of brand-identity applications:

• Templates for presentations and speaker slides

• Motion graphics and intro/outro animations

• Visuals for screens, projection or LED

• Titles, name straps and other on-screen graphic elements

Why Heuvelman: in-house content designers and end-to-end content production

Heuvelman stands out by not only supporting content creation, but also producing content in-house. With dedicated content designers, consistent content is developed that fits the programme, timing and how visuals are actually used on-site. Heuvelman can also coordinate additional content production such as event photography, videography and, where appropriate and permitted, drone footage, ensuring all assets align in style and quality.

Tailor-made content creation

Content creation is always customised. This means there is a solution for every requirement.
The approach depends on the goal, target audience, location and the timing within the programme. That is why custom work performs best within clear boundaries: what should the content achieve, where will it be shown, and how does it contribute to the overall experience?

New technologies and AI in content production

Content is constantly evolving, and new technologies continue to emerge. There is, for example, extensive experience with applying AI.
AI can help speed up concept development and the creation of variants and formats—provided brand consistency, quality and control remain safeguarded within the production workflow.

Content examples: during, before and after a production

Content creation can take many forms. Examples include animations shown on screens during an event, or ensuring all speaker presentations match the event’s visual identity. Content can also be created before or after an event, for instance through an interactive 360-degree tour or a highlight compilation video.

To organise this practically, it helps to group content by phases:

During the production

• On-screen content (program, visuals, dynamic overlays)

• Animations and motion graphics for key impact moments

• Speaker support (presentation templates, format checks)

Before the production

• Announcement and teaser content

• Assets and formats that all stakeholders can use consistently

After the production

• Compilation videos and highlight content

• Interactive or virtual experiences (e.g., 360° applications)

Alignment with AV solutions

Content is most effective when it is aligned with how it will be displayed and heard. Think of timing, resolution/aspect ratio at a high level, and the role of audio and show control. This results in content formats that work logically in practice.

Practical approach: from concept to delivery

A predictable process prevents last-minute stress and improves quality. In practice, a compact workflow often works best:

• Briefing: goal, target audience, content types and planning

• Design: formats/templates in the visual identity

• Production: development of visuals, animations and video

• Review rounds: short feedback cycles with fixed decision moments

• Delivery: final files and clear playback/use instructions

Key considerations: quality, rights and privacy

Professional content requires clear agreements on usage and publication. Consider:

• Reusing existing assets versus producing new content

• Privacy when identifiable people are shown on camera (where relevant)

Advice on content creation

Content creation is a key component of a consistent experience. Heuvelman Sound & Vision supports the development of content that matches the story, the visual identity and the use of audiovisual solutions.

Get in touch to schedule an advisory conversation about content creation.